Our Story

Built by Athletes,
Engineered by Scientists

AXON started with a frustration. Erik Johansson, a competitive weightlifter and robotics engineer, was tired of choosing between a proper gym and living in a city apartment. The equipment that fit at home was a compromise. The equipment that wasn't — didn't fit.

In 2021, he partnered with Dr. Priya Sharma, a biomechanics researcher at ETH Zürich, to build something different: a wall-mounted device that could replicate an entire gym using digitally controlled electromagnetic resistance. No weights. No cables. No compromise.

Three years, 12 patents, and 50,000 users later, AXON is redefining what a home gym can be. Our technology is used by individual fitness enthusiasts, professional athletes, physiotherapists, and commercial studios across 28 countries.

Our Journey

21

2021

Founded in Stockholm. First prototype built.

22

2022

Seed funding of €4.2M. First 100 beta units shipped.

23

2023

Series A: €18M. Launched AXON Pro and AXON Lite.

24

2024

Expanded to 28 countries. 50,000 users worldwide.

25

2025

AXON Pro 2 launched. AI trainer with computer vision.

Leadership

EJ

Erik Johansson

CEO & Co-Founder

Former robotics engineer at ABB. Competed in Olympic weightlifting. Built the first AXON prototype in his garage in Stockholm.

DPS

Dr. Priya Sharma

CTO & Co-Founder

PhD in biomechanics from ETH Zürich. Led R&D for adaptive resistance algorithms. 12 patents in smart fitness technology.

TK

Tom Kessler

Head of Design

Previously design lead at Bang & Olufsen. Obsessed with making fitness equipment that people actually want in their home.

AR

Ana Ruiz

VP of Content

Former CrossFit Games athlete and certified strength coach. Designs all workout programs and trainer partnerships.

Join the Team

We're hiring engineers, designers, and fitness professionals. Build the future of home fitness with us.

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